Sexy. Strong. Casual. That’s the feeling women get when they put on a pair of jeans. The Frankie B woman steps that feeling up a notch. Frankie B Jeans—designed in the tradition of that classic, rebellious, fun rock-n-roll style—has grown from a low-rise jeans maker into the Frankie B clothing empire. Frankie B jeans are the basics to any great wardrobe. Select your pair here and let Vibe The Boutique hook you up with today’s best fashion trend. Order now!

Daniella Clarke, founder of the Frankie B Company, made strides in the jeans market. With her daughter, Frankie, as her inspiration, Clarke designed a trendsetting pair of low-rise Frankie B jeans. Jeans no longer sat in the bottom of a closet and waited for cleaning day to be worn. They became a fashion statement and an essential piece of her wardrobe. After that came an entire wardrobe from Frankie B tops to Frankie B pants. Women fell in love with the rich colors, comfortable styles and extraordinary textures. Women mix and match the Frankie B tops with various styles of Frankie B pants. Comfortable, stylish and cool! But alas, the Frankie B woman loves nothing more in her wardrobe than a nice pair of reliable, chic, fresh Frankie B jeans for a casual night at home to a partying night on the town.

For Frankie B, it's all about how low you can go. Designer Daniella Clarke was inspired by her own youth culture trend of cutting off the waistband of a favorite pair of jeans to make them daringly low. A practice heretofore confined to rock stars and high school students became refined, with Clarke’s perfection of the super-low rise, and additions of things like charmingly detailed pockets, embroidery, and butterfly hardware. Clarke began working from her garage, starting initially with a line of sexy, low-slung, boot cut denim jeans named after her main source of inspiration, daughter Frankie. Since then, Frankie B jeans have gained great notoriety among all those looking for a sexy, fresh approach to denim.