Joe’s Jeans creator Joe Dahan grew up in Casablanca, where he developed an eye for contrasting elements (think open-air markets with snake charmers against a backdrop of French colonialism). By accentuating curves in the right places and slimming them in others, the line has earned a cult following that counts Jennifer Lopez, Mena Suvari, Cameron Diaz, Ashanti, Beyoncé, Christina Aguilera, Reese Witherspoon, Eve, Alicia Keys, Jessica Alba and Angelina Jolie among its ranks. Put on a pair of Joe’s Jeans, and you’ll completely understand.

Joe’s Jeans creator Joe Dahan grew up in Casablanca, a place of contrast where he attended a private French school, and spent his days wandering through the "uncivilized markets" of the town. After leaving Morocco, Joe settled in Los Angeles and made his initial impact on the fashion world with a menswear line called "Joe the Hun". His rebel spirit and attention to details soon led to the creation of his own women’s line, launched in the spring of '01. Joe's Jeans combines the most luxurious fabrics with a strict fit philosophy that ranges from wide-legged to skinny, and from curvy to petite. Joe's Jeans have been featured in every magazine from Vogue to People, and with so much acclaim, and so many beautifully established fits, there is one perfect one for you to fall in love with.

Joe's Jeans offer 10 fits to flatter every body type. The fits are always the same, but the wash, the finish, embroideries, decorations and small touches are updated as frequently as Joe gets inspired. Same of the more famous fashionistas who wear Joe's Jeans include Gisele Bundchen, Angelina Jolie, Scarlet Johansson, Lindsay Lohan, Beyonce, Nicole Richie, and Heidi Klum.

8 Basic Body Fits by Joes Jeans
Joe Dahan's obsession with fit and style has been the force behind the success of his Joe's, Joe's Premium, & Joe's Collection Labels. Offering eight basic fits to suit every body, Joe's continuously introduces new rises, denim grades, and hand finishes each season to keep stock fresh & exciting at retail.

THE SOCIALITE (Classic Fit) : Straight across the hip and cripser in the flare, this fit gives the illusion of a long, sexy silhouette. Whether you're attending the latest art opening, or hosting a cocktail party, you'll fuse sophisticated glamour with red hot fashion.

THE HONEY (Booty Fit) : Curvy, Voluptuous and sexy are just a few ways to describe this silhouette's show-stopping effect. Fitted at the waist and contoured for the ultra feminine physique.

THE PROVOCATEUR (Petite Fit) : Inspired by all those times when late nights and genuine attraction come together. This Silhouette has a shorter inseam and a higher knee break to lengthen the leg. It's no wonder then that a petite girl in a great fitting pair of jeans has all the sex appeal in the world.

THE ROCKER (Skinny Flare): Long lean and flared. This silhouette's devastatingly sexy appeal captures the essence of rock and roll glamour. So whether you're a rock star of just dating one, this fit is fashion's answer to authentic rock and roll style.

THE MUSE (Sophisticated Fit): It's no wonder that hollywood glamour has stood the test of time. Think Marlene Dietrich. This silhouette, with its wider leg and higher waist, conjures up images of a women with a certain sophisticated style.

THE TWIGGY (Skinny Fit): Just suppose you discovered the perfect, super slim fit for all you lucky, long limbed individuals. Think slim, sexy, supermodel perfect. Go ahead, make the rest of them envious.

THE LOVER (Relaxed Fit): A little looser a little lower on the hip. Apparently we've noticed you wearing your boyfriend's pants. This fit is just like his but made especially for you. There's a definite sexiness to it all.

THE CIGARETTE (straight & narrow fit): Straight across the hips. Slender through the leg. For the cultured and hip mademoiselle. You've just discovered the perfect super slim pencil leg that bestows sexy, svelte and mod. Go ahead and make them envious.