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Recognizing
the haute couture potential of the humble
t-shirt, Michael Stars has been a continual
pioneer in “casual style” since
its founding in 1986. The Los Angeles based,
family-run company remains a leader in the
women’s contemporary market, distinguished
by its contoured fit, exuberant colors and
comfortable fabrics.
In 1976 South African Michael Cohen emigrated
to Los Angeles from his native Cape Town
to work for a British shirt company. A decade
later he met an artist selling hand-painted
t-shirts, which spurred his imagination
to do garment-dyed, multicolored screen-printed
tees. He began by creating “large
boxy men’s t-shirts with tribal art”
before moving into an unplumbed niche in
1992: women’s fashion tees. Capturing
a distinct West Coast feel, the brand is
also inspired by the Greek island of Mykonos,
a favorite and long-time destination of
the company’s eponymous founder.
In the beginning, the company was modestly
ran out of a garage by three family members,
all of whom remain with the company today.
Cohen, his brother Stuart Cohen, and Suzanne
Lerner, owner of the Lerner et Cie showroom,
who has repped the line from the beginning
and later married the entrepreneur. Simon
Cohen, his son and the company’s president,
joined the business in 1994.
The Michael Stars company has grown from
three to over 175 employees, and has concurrently
seen its distribution grow from the local
Southern California market to all 50 states.
Offering more than 200 styles in over 30
colors per season, the Michael Stars collection
of tees includes a variety of tanks, crews,
v-necks, henleys and turtlenecks. Available
in fabrics like shine, supima cotton, supima
modal, and supima thermal.
Building on the success of its original
women’s line, Michael Stars expanded
with “Maternitees” in 2001.
Most recently in 2006, Michael Stars launched
a tissue weight, 16-gauge Cashmere line.
Each year the company produces over a dozen
“Noveltees” like tie-dyes, screen
prints, and hand-stitched embellishments,
to merchandise with their solids.
Michael Stars Tee’s are a favorite
of Cameron Diaz and Mischa Barton.
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